CFO • FP&A • CONTROLLER

Finance for Vertical SaaS.

CFO advisory, strategic finance, and controller services for vertical SaaS companies. Run by operators who've built, scaled, and sold businesses like yours.

30+ companies guided through fundraise, growth, and exit

We've helped vertical SaaS companies raise over $400M of capital, scale 2X-5X, and exit for $1B+.

“Tim brought financial clarity that let us scale profitably, grow the team, invest in sales & marketing, and move fast without worrying about cash or risk.”
Levon BrutyanLevon BrutyanCo-Founder & CEOCollectly · Healthcare SaaS
“Tim navigated Kabbage through near-zero runway — bringing financial discipline and analytical rigor — and prepared us for a premium exit.”
Rob FrohweinRob FrohweinCo-Founder & CEOKabbage · SMB SaaS
“We overstaffed to meet demand. Then pipeline dried up, margins collapsed, payroll at risk. Tim showed path to profit and gave me confidence to act.”
Jacki LeahyJacki LeahyCEOActivate the Magic · GTM SaaS
“We expanded too fast, but underestimated our cash needs. Tim modeled our options which helped get our investors back on board.”
Nick SteeleNick SteeleCFOStimLabs · Life Sciences SaaS

Vertical SaaS has business complexity that breaks standard SaaS playbooks.

Most finance consultants understand horizontal SaaS. Few specialize in vertical software — which requires deep knowledge of embedded payments, interchange economics, and industry-specific compliance. We model your business as it actually works, not force it into a generic SaaS template.

Stripe reconciled to the penny

Every Stripe payout reconciled to customer subscriptions, invoices, processor fees, and revenue entry in your books — so your P&L reflects reality.

Bottom-up forecasts built for your model

Forecasts built around annual contracts, monthly subscriptions, and payment volumes — by client or cohort for precision and unit economics.

Growth investments modeled by channel

Growth investments modeled across sales-led, PLG, partnerships, and inbound — so you know how each channel is performing and where to double down.

CFO, FP&A, and controller — built for vertical SaaS.

CFO Advisory

Transaction-ready in 30 days

Senior finance leadership for your next fundraise, growth, and exit — without the full-time hire.

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FP&A

Forecasts that inform decisions

Models, metrics, and analysis built around contracts, subscriptions, and payments volume.

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Controller

Accurate, timely financials

Clean books, Stripe reconciled, and monthly financials delivered on time — every month.

Explore Controller Services

Real companies. Real outcomes.

Case study

Collectly builds finance operations in 90 days to accelerate growth after raising Series A

Collectly closed a $25M Series A with no finance infrastructure. Tim joined as the first finance hire – rebuilding the books to accrual standards, optimizing billing workflows, and delivering real-time revenue reporting by client — the foundation Collectly used to grow 3X over two years.

Read the case study

100%+

Revenue growth momentum sustained

10 hrs

Saved weekly on finance operations

$200K+

Saved annually in G&A

Collectly logo
“Tim brought financial clarity that let us scale profitably, grow the team, invest in sales & marketing, and move fast without worrying about cash or risk.”
Levon BrutyanLevon BrutyanCo-Founder & CEO · Collectly
Tim Salikhov, The Payments CFO at Bridges Advisory Group

Bridges brings specialized finance and operating experience to early-stage founders — before they're ready to build a full-time team.

Tim Salikhov, CFA

The Payments CFO

Meet the team

Brought in at pivotal moments.

We do our best work when the stakes are high and deadlines are tight.

  • Reconciled Stripe, ASC 606 compliant revenue, accrual books
  • Bottoms-up projections across subscriptions and payments
  • Investor narrative, pitch deck support, organized data room
  • Unit economics modeled by client, cohort, and product line
  • GTM spend modeled across sales-led and self-serve motions
  • Headcount planning tied to cash controls and spend projections
  • Clean, accurate financials that survive scrutiny
  • Retention, expansion, and churn analysis by customer / cohort
  • Exit narrative and management presentation support

From onboarding to results — in 30 days

Most finance consultants hand you a report. We embed into your team, take ownership, and influence decisions.

Week 1

01 — Align

We evaluate your books, Stripe, and billing stack. 1 hour of your time — we prioritize what matters most.

Weeks 1–4

02 — Build

We close books, reconcile payouts, and deliver first analysis. 2–4 hours of your time — then we run.

Weeks 3–6

03 — Deliver

Financials, forecast, and action plan delivered. From here, monthly or quarterly cadence.

See what Bridges can do for you

Building a vertical SaaS company? Let's get acquainted and explore how we can best support you.

Book a Call

Not ready to talk? Browse insights that answer questions you're pondering.

Not generic SaaS advice. These are strategic insights developed from leading finance and operations at vertical SaaS companies.

Who to bring as your first finance hire?

Controller or head of finance? Here's a framework for your situation.

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How to manage spend as you grow?

Sales cycle is the number one factor. How to target the right ICP at your stage.

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How to choose the right pricing model?

Per seat vs usage-based vs hybrid. Learn downstream implications.

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Questions we hear from vertical SaaS founders

How is Bridges different from other fractional CFO firms for SaaS companies?

Most fractional CFO firms serve horizontal SaaS companies. Bridges brings specialized payments expertise for vertical SaaS, B2B payments, and fintech — companies where revenue is a mix of subscriptions, contracts, and payment volume, and where standard SaaS playbooks break down.

Our team brings hands-on experience with embedded payments, Stripe Connect, interchange economics, gross vs. net revenue reporting, and usage-based billing. We don't learn your business model on your dime. Strategy and books come from one team — CFO, FP&A, and controller always aligned — so nothing falls between the cracks.

What services does Bridges offer to vertical SaaS companies?

For vertical SaaS, we connect cash, metrics, forecasts, and operating decisions. Financial Planning starts from $5,000/month; Strategic Finance starts from $10,000/month and includes all of Financial Planning with deeper analysis. CFO Leadership starts from $15,000/month and includes Strategic Finance, fractional CFO, board and investor reporting, and data-room readiness. Controller services are separate.

How does Bridges handle revenue recognition for vertical SaaS companies?

Revenue recognition is one of the most mishandled areas in vertical SaaS. Two issues come up consistently.

Gross vs. net revenue under ASC 606: if your platform processes payments on behalf of customers, you need to determine whether to recognize the full payment volume as gross revenue, the full amount of payment fees, or only your net take rate. Getting this wrong distorts your P&L and creates problems in diligence, compliance, and operations.

Stripe reconciliation: Stripe batches payouts and withholds fees, which means your bank deposits rarely match your invoices. We reconcile every payout to the underlying customer transactions, processor fees, and refunds — and ensure the correct revenue entry lands in your books each month.

How much does fractional CFO support cost for a vertical SaaS company?

Financial Planning starts from $5,000/month, best below $3M ARR before Series A. Strategic Finance starts from $10,000/month, deeper and cumulative, best above $3M ARR. CFO Leadership starts from $15,000/month for post-Series A board accountability; fractional CFO is included only there. Cash books start from $1,750/month and accrual books from $2,750/month, priced separately. Accrual books are preferable when you are preparing a fundraise or have closed an institutional round, when your board or investors expect accrual reporting, or when you have deferred revenue, annual contracts billed upfront, or usage-based billing. Modeling and financial diligence each start from $10,000, taking 2-4 weeks.

What does the CFO engagement look like once we start?

Most founders have working numbers within 30 days of the first call.

  • Week 1 — we review your books, Stripe, and billing stack, and prioritize what needs attention first.
  • Weeks 1–4 — we clean up the books, convert to accrual basis, and ensure proper revenue recognition.
  • Weeks 2–6 — we stand up SaaS reporting, analyze unit economics, and build scenarios to inform GTM spend.

By Week 6, we aim to deliver accurate numbers, a financial model, and set a recurring cadence.

Touchpoints depend on your tier. Advisory CFO clients get a monthly CFO session. CFO + FP&A clients meet bi-weekly. CFO + FP&A + Exit clients have weekly CFO access plus board meeting support. Between sessions, direct Slack access — most questions answered the same day.

Who would be on our team if we start working with Bridges?

We work concurrently with 10 to 15 companies because Tim Salikhov serves as CFO on every engagement. Controllers and financial analysts support each engagement. Fractional CFO and board and investor reporting are included only in Tier 3 CFO Leadership.